Barcode Sellers – Warnings
Barcodesellers.org aims to provide accurate and up-to-date information on the different barcode sales sites throughout the world. This is because many different sites are competing for sales which have hugely different levels of quality regarding their barcodes.
It can be pricey printing your product packaging. And if something as simple as the barcode goes wrong, it can be a costly and time-consuming process reprinting the packaging or sticking sticky labels over the barcode. Hence it is vital to get the job done right the first time around.
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Choosing a Barcode Seller
Some of the things to think about when selecting a barcode reseller are:
- Longevity – How long has the site been around? This tends to be a good indicator as to how well they are performing as sites with misleading information, and low-quality barcodes tend to jump ship when their customers get upset, leaving them in the lurch. If a site has been around for a while, it would indicate that they know what they are doing and aren’t misleading customers. Furthermore, if you do have issues down the track, you will be able to go back to them for guidance.
- Ease of contact – Can you get in touch with them easily? It is a good idea to have a quick conversation with someone if that’s possible. This will help to reassure you that they barcodes are good quality and will mean that were you to have any issues in the future you will be able to ask your supplier about it.
- Price – Are they the right price? As with the majority of consumer decisions, the price is a factor. However, the trick to barcodes is finding a healthy middle ground. There are some places you can get 1000 barcodes for USD 16 (off Ebay.com if you are interested). However, the benefit of the money saved is rarely in line with the disadvantages of such barcodes. When printing thousands of products, you want to be sure that the barcode you are using is of good quality. There is no such guarantee with barcodes that are so cheap, and even if there were, the company could usually pack up when the going gets tough and start again as a new entity. So, while reseller barcodes are the better option compared with GS1, there are vast differences in the quality of reseller barcodes.
- International – Does the company seem to operate in many different countries? This can be a benefit regarding the company being able to advise on the use of barcodes internationally. However, many people also look to buy from local suppliers. Sometimes a local company will be connected to an international network. This is the case with GS1 and even with the International Barcodes Network.
- Verification Reports – It may well be significant that your supplier can supply verification reports. This is a requirement for various larger retailers, so, will be well worth considering if you are planning on distributing your product to related retailers.
- Ease of purchase – Buying barcodes shouldn’t be a huge process. Retailers don’t need a massive amount of information from you. If they ask for this, they are very likely over-complicating the process unnecessarily. This we see with GS1 who require long membership forms etc. to be filled out.
- Legal Problems or Dissatisfied Previous Customers – Many barcode resellers have had a variety of different legal problems in the past, or are unusually likely to have them in the future. This, and having a wide range of dissatisfied customers are good reasons to distrust a barcode supplier.
- Trustworthiness – How transparent is their organisation? Do they have easily accessible information about their organisation? Who are they and where are they from? This relates a little to ease of contact but also encompasses the availability of information about their organisation and the people involved.
- Information – How much information do they have? Many websites will have only one or two pages with barcode information. This suggests that they are omitting relevant information or that they don’t know enough to be able to help you through the barcode process.